Worked examples · audit + keyword plan + link budget
Each case is a real site, audited from public data only. Names are withheld. Every engagement delivers this same package: what is broken, what the demand is worth, and what the link budget should — and should not — be spent on.
347,177 URLs → 659 visits a month. The whole catalogue is rendered by JavaScript, so crawlers receive an empty shell on every page.
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85% of traffic comes from searches for its own name. 32,150 monthly searches in its categories sit at difficulty 0-2, unclaimed.
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Pages exist for every service. 18 of 26 have no meta description, and the site ranks for nothing but its own name.
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